Business Cards

When I first tried to get into the animation industry, it was all about getting your VHS demo reel, resume and possibly portfolio together and mailing them around or going to studios directly to drop them off. What a hassle (even though I didn't even do this cause I wasn't really ready to apply as a professional animator in my mind/heart). 

My instructors in college told me that no one would ever look a demo reel on a DVD. We shouldn't expect studios to have DVD players or DVD drives on their computers because they posed a risk of acquiring a virus. What a bunch of non-sense. Then the time came when it was all about DVDs and no one was checking VHS tapes anymore cause the tech was old. But at that time, no one wanted to go to your website cause streaming or downloading your reel would take too long and also run them the risk of getting some virus on their computer. So the same process continued with mass producing DVDs inside DVD cases and then sending them out to studios by foot or by mail (thankfully the first place I went to hired me and employed me for almost the next 5 years). Some industries here would hold recruiting events to collect these types of materials when they needed them but this was pretty rare. A lot of wasted gas and materials if you ask me. 

When I went to CTN-X a couple of years ago, I rmade like 50 DVD demo reels to hand out and I don't think I handed out a single one cause they wanted to just go to my website to watch it. Who wants to carry around armfuls of DVDs anyways? So that was a waste of time and those DVD now occupy a nice place under my bed.

So these days it's all about the website. After all this struggling with various forms of media just to make something presentable, the internet has saved the day (though making a website is still one helluva task though blogspot and the like really help). But now it's a matter of how to get people to go to your website? 

American Psycho was all I could think about when looking at other business cards and designing my own.

I figure handing out business cards to people you meet face to face is probably one of the best ways to get them to look at your reel asides from contacting them at their studio. After taking a look at some business card websites and all their pre-made templates and feeling the paper of generic business cards, I began to have second thoughts about that process. If I myself wouldn't even want to keep them why would anyone else? I imagined seeing my business cards all over the floor of an event from people looking at them and just tossing them after I left. Something I had seen happen to others in the past. 
So yeah, making cool stationary has kinda been a desire for my girlfriend and I as well so I decided to make my own. That said, I wanted my business card to be something special and speak a little bit about myself. I decided to use a character of mine (I hope to make a short about him one day) in pixel form and keep the layout clean and readable. There were a lot of fancy if not gimmicky ideas I/we had but in the end, time and money restrictions (letterpresses are expensive!!!) resulted in something simple and single-sided. I got myself some nice quality watercolour paper and did a bit of designing in Photoshop and here's the end result with a little help from a corner rounder (I love this thing). I had to cut these cards with an Olfa knife and ruler so they took me a bit of time to cut out all straight and nice. 

Using heavy watercolour paper meant my business card holder was too thin so I used a minty fresh Altoids case them held them PERFECTLY! Keeps my cards smelling nice too! Don't steal my idea! LOL

Sony had an IGDA (International Game Developers Association) Toronto event at Ubisoft Toronto last night that I figured would be a good opportunity to hand these out. It ended up being a 3 hour sit down event promoting Sony (and some wicked local games like DYAD by Shawn McGrath and Tales from Space: Mutant Blobs Attack by Drinkbox Studios for Vita).  Afterwards there was some schmoozing and boozing but I really suck at that so I just ended up going zen and melting my brain with DYAD and watching some dudes play Uncharted for PS Vita. All-in-all pretty cool event in a really nice space but sadly not one business card was handed out. Maybe next time. 

Free food and drinks were advertised for the event which ended up being a bottles-worth of Heineken and some really small yet tasty finger food. Thankfully Korea Town was a short walk away. 12am dinner ftw! Hot soup on a cold night. Can't be beat.